Dieci Decadi Exhibition
Back in 2005 I spent the summer restoring a 1987 Alfa Romeo Spider with my dad and ever since then I've been in love with the quirky Italian auto manufacturer. 2010 marked Alfa Romeo's 100th anniversary, as well as the year they looked to return to American markets. I sought to design an exhibit that would honor the company's rich history as well as build captivation for it's exciting future. By focusing on numerous interactive elements, I looked to create an engaging experience for visitors of all ages as they explore different facets of Alfa Romeo's legacy and the direction they are headed.
P.S. - The badge in the second and third photos is the original one off my car!