Polaris Annual Report
Polaris is a prominent manufacturer of snowmobiles, ATVs and more recently motorcycles. When the company was founded, the two gentlemen that did the founding rode their first pair of snowmobiles on a trip of over 5,000 miles to promote their new company. The 2010 Polaris Annual Report looks to capture this experience. Taking on the look of a travel log, it is filled with interesting tidbits from their journey and demonstrates innovative ways of showing the typically boring financial data found in most other annual reports.